At UCSC, Services Science Management and Engineering (SSME) focuses on knowledge service design and delivery. We achieve this through integrating research, education and practice, partnering with Silicon Valley firms as our enterprise-level test beds.
We describe a major initiative underway at the University of California Santa Cruz Silicon Valley Center in collaboration with IBM Services Science Management and Engineering (SSME) Research, and many of the major firms of the “Knowledge Economy” in Silicon Valley. This new thrust is developing innovative new graduate and undergraduate programs integrating knowledge services and business analytics. Our research with leading Silicon Valley firms indicates the need for a new curriculum that integrates traditional management science with engineering approaches (resource and risk management) with human-centric (cognitive, knowledge management) approaches including machine learning and data/text mining. We are developing our new program along these lines, and teaching new theory, which has been developed based on extensive field studies of various enterprises.